YourFit by 3DLOOK Case Study

What is YourFit?

YourFit by 3DLOOK is transforming online shopping for apparel with cutting-edge personalization. Picture yourself browsing product pages and seeing images of you wearing the clothes you're interested in—making it easier to decide what suits you best. Plus, it recommends your ideal size, ensuring a hassle-free shopping experience. This innovative tool is a must-have for online retailers aiming to boost customer satisfaction and drive sales.

Why YourFit Matters?

Fashion e-commerce faces a major challenge: returns due to size and fit issues. These returns not only cost retailers billions but also impact customer loyalty and the environment. YourFit tackles this problem head-on by offering a solution that benefits both store owners and shoppers.

📊 Key Statistics on Fashion E-Commerce Returns

🔁 Average Return Rates

• Online apparel return rate: 24.4% in the U.S. as of 2023

• Post-holiday return spikes: Rates can climb to 50% for fashion retailers

• Apparel dominates returns: 80% of consumers who return online purchases send back clothing

💸 Financial Impact

• Global cost of returns: Estimated at $218 billion annually for fashion brands

• Processing costs: Returns can cost retailers 66% of the product’s price to process

• Loss per return: Retailers lose an average of $33 for every $50 item returned

📦 Common Reasons for Returns

• Size and fit issues: Account for 70% of returns

• Color mismatch or damage: Make up another 26% combined

• Bracketing behavior: 63% of consumers buy multiple sizes with intent to return extras

YourFit by 3DLOOK is the ultimate solution to reduce returns, save costs, and create a more sustainable shopping experience.

YourFit background

3DLOOK has revolutionized body scanning technology by creating an extensive dataset from thousands of body scans. This innovation enabled the development of common body types and highly accurate 3D body models. By simply inputting a user's height and uploading two photos—one front-facing and one side profile—the system uses advanced AI to extract precise body measurements.

This breakthrough led to the creation of Mobile Tailor, a game-changing product that allows custom tailor shops to remotely gather client measurements. Recognizing the potential of the photos collected, 3DLOOK took it a step further. They introduced a feature that overlays garments onto the user's 3D model, seamlessly blending it with the original photo. This technology offers a realistic preview of how clothing fits and looks on an individual's body.

Where does UXUI Studio fits in this story?

Back then, our CEO and Founder was leading product and information strategy at 3DLOOK as Chief Product and Information Officer. During that time, 3DLOOK brought on several talented team members from our previous company, Get Local Inc., to help build a seamless product powered by 3DLOOK’s already-developed core technology.

Which ecommerce platform should be targeted first?

To ensure broad compatibility, our goal was to create a solution that integrates seamlessly with all major e-commerce platforms. We chose to begin with Shopify, given its dominance in the fashion sector, with over 528,000 active fashion stores. Apparel leads as the most popular product category on Shopify, followed by home & garden and beauty & fitness. Once the Shopify integration was complete, we planned to expand to other platforms like BigCommerce and Magento.

Technology Stack

Middleware

To streamline operations, we leveraged existing backend services for photo processing and measurement extrapolation. Using Hasura, we developed a middleware solution that connected all APIs into a robust GraphQL schema. This GraphQL API became the backbone of YourFit’s service operations, ensuring seamless data flow and integration.

YourFit Shopify App

We created a Shopify app that integrates effortlessly with the Shopify catalog. This app allows store owners to map essential product attributes for YourFit functionality and embed the YourFit widget directly into Shopify theme files on product detail pages. The widget not only displays user images wearing garments from product pages but also integrates these images with other product visuals, enhancing the shopping experience.

YourFit Mobile App and SDK

The YourFit mobile app serves as a centralized hub for all products across merchants using YourFit. Acting as a marketplace, it drives traffic back to merchants while facilitating the scanning process. The app guides users through photo-taking with AI-powered messages and computer vision pose detection, ensuring accurate and user-friendly image capture. Additionally, the camera process is designed to be wrapped into an SDK, enabling merchants to integrate the scanning functionality into their own apps.

Who Uses YourFit

YourFit by 3DLOOK has become a go-to solution for major fashion brands looking to enhance their online shopping experience and achieve measurable business results. Leading names like Bershka, Ceauture, Careste, and Neon Buddha have successfully integrated YourFit into their platforms, and the feedback has been overwhelmingly positive. These brands highly recommend YourFit for its ability to boost customer satisfaction, reduce returns, and drive sales.

End-user experience

YourFit offers a seamless and intuitive user experience. When a user visits a product details page, they'll see a YourFit scan banner if they haven't been scanned before. Clicking the banner opens a popup displaying a unique QR code, which the user scans with their phone's camera. This initiates an AI-guided scanning process, complete with voice instructions, ensuring accurate and effortless completion.

Once the scan is complete, YourFit recognizes the user across all participating stores, providing instant personalization and size recommendations. Users only need to scan once, as YourFit's system remembers their preferences and measurements, delivering a consistent and tailored shopping experience.

YourFit by 3DLOOK Results

YourFit by 3DLOOK delivers impressive results for fashion e-commerce brands:

• Boosted Average Order Value (AOV): Increases of 20% to 25%

• Higher Conversion Rates: Improvements of 13% to 16%

• Reduced Returns: Decreases of 3% to 6%

• Enhanced Product Detail Views: Growth of 1.5x to 4x

These metrics highlight YourFit's ability to drive sales, improve customer satisfaction, and optimize the online shopping experience. For more information about 3DLOOK and YourFit product visit www.3dlook.ai

🚀 Conclusion: Why UXUI Studio Is Your Ideal Partner for Custom Product Innovation

YourFit by 3DLOOK is a shining example of how cutting-edge technology can solve real-world problems in fashion e-commerce—reducing returns, enhancing personalization, and driving revenue. But behind this transformative product lies a team that understands not just the tech, but the strategy, user experience, and business impact: UXUI Studio.

Here’s why hiring UXUI Studio to work on your custom product is a smart move:

💡 Proven Product Leadership

• Our CEO played a pivotal role in shaping YourFit from concept to execution, serving as Chief Product and Information Officer at 3DLOOK.

• We’ve led cross-functional teams and collaborated with top-tier talent to bring complex, AI-powered solutions to life.

🧠 Deep Technical Expertise

• From middleware architecture using Hasura and GraphQL to seamless Shopify app development, we know how to build scalable, integrated systems.

• Our team understands how to leverage existing technologies while innovating on top of them—saving you time and resources.

🛍️ E-Commerce Savvy

• We chose Shopify as our launchpad for YourFit because we understand the fashion e-commerce landscape inside and out.

• Our solutions are designed to be platform-agnostic, ensuring future-proof scalability across BigCommerce, Magento, and beyond.

📱 User-Centric Design

• We don’t just build products—we craft experiences. From AI-guided mobile scanning to intuitive widget integration, our work puts the user first.

• Our design philosophy ensures that every touchpoint is frictionless, engaging, and conversion-optimized.

📈 Results-Driven Mindset

• YourFit’s success metrics—higher AOV, reduced returns, and improved conversion rates—are a testament to our strategic approach.

• We build with business outcomes in mind, ensuring that your investment translates into measurable growth.